O2Onow app

Instead of giving a formal description, stating and coining big- big terminologies, I prefer to describe the platform in the language understandable by a coconut vendor right across the street or a kirana store end of the road. I prefer citing these two examples because there are about 15,000,000 mom and pop stores in India of which 92% are unorganized players completely untapped by digital technologies.

So the case of a coconut vendor goes like this. When he sets up his cart across the street, he follows the routine pattern of attracting his customers. He puts up a board stating the price of the coconut. While he waits for his customers, he is usually found watching videos over his smartphone or listening to radio. All thanks to mobile companies, people in India can afford a smartphone at a bare cost of Rs.3000. The vendor is aware of the fact that during summers the demand for the coconuts will rise, while in winters his sales would decrease. This is typically the way in India. While India is going crazy with e-commerce and online shopping, how can a simple coconut vendor on the street acquire new and more customers? He may register his store presence in any of the business aggregator sites. But what about marketing his product and engaging more customers?? Is it difficult? Yes?

 I would say, NO!

Now visualize these scenarios.

It is a rainy day and yeah! well imagined, the roads are filled with mud-drenched rain water. You wouldn’t want to step out of the house. That’s when you require something for the night’s dinner! This happens very often! How many of you will have your local kirana store contact number to request them to deliver the required stuff on urgent basis?

Its summer time, and you are travelling by road with your kids at 8.30pm and you want to know the nearest restaurant or a dhaba (road side food outlet) from your unknown location on a national highway. What do you do? How would you come to know?

Personally, I love to shop. With many online shopping apps it has quite become a habit to just browse through the categories of my interest whether I buy them or not. Likewise, I pass by a clothing store while in car. I don’t have time to park my vehicle and check out in-store products. In today’s busy times, do we all get sufficient time to go out and shop at leisure, trying out stuff, checking  one store after another?!? Often it happens to me that after checking out five different shops, I would prefer the one particular product from the very first shop! I end up going all the way back to the very first shop and buy the stuff. What did I lose? Well, hell of a time!! Is there an alternative?

I say, YES.

Considering all the oddest of the emergency situations or on-demand requirements, we bring to you an app that is revolutionizing the way retail outlets do business. Since the recent demonetization, India is more and more adapting to the digital payment gateways. How about the other aspects of retail digital transformation? Are all the players in retail, digital? Well, one can manage inventory. How about marketing? What about customer acquisition? What about customer engagement? What are the other options of digital marketing apart from Facebook for helping small and medium retailers?

O2Onow implies Online to Offline where now signifies the real time usage of the platform by all players in the retail ecosystem. From producer, manufacturer to distributor to retailer to consumer to financier, all have a significant role in the retail ecosystem.

O2Onow is a collective platform and a smart city app to help MSME (micro, small and medium) stores to go digital. From the perspective of the store, O2Onow enables an owner of the store to make real time decisions for all his or her business needs. From increasing market presence to customer engagement with the stores, O2Onow will enable an omni-channel experience for the growth of the business both for the stores and the consumers.O2Onow establishes the link between ‘online discovery of businesses’ and actual commerce in the physical world.

O2Onow is not about an “Online Store”. It is about YOUR ‘Store Online” and all about your store.

As a consumer, I would love to know various categories of stores near my house. I would be happy to know what the store’s nearby offer. If interested, I would want to check out more of the stores advertisements. Unlike, online shopping site, I would want to check out more products from a specific store, and if possible cart them and pay online and get my stuff delivered within an hour or so cos they are gonna be from my neighbourhood stores and I know for sure that it’s not gonna take 3 to 4 days to get my products delivered. I love having options. Who doesn’t!!  What if I have the option of carting my products from a store online, visit the store, and check the quality and feel of the products (which is a must when I shop for electronics and expensive fashion products). Once happy with the quality of goods, I pay and get my stuff!! Yey..i might just end up asking for some customized discount from the store keeper. Happy Me!!

Now let’s see what a store owner can do with the platform. Firstly, he gets to take his store online. Hold on! Getting a store online doesn’t mean you are digitizing the store! It takes round the clock activities to get your store digitized. O2Onow, gets the store owner have the control over managing his product listings online. He can reduce his offline marketing costs and instead will have the authority to manage his store promotions, offers, deals, discounts etc. online ensuring that his store presence and reach increases in his own locality. He can avail the option of advertising his store, new branch, new stock, etc. to make sure that his advertisement has a wider reach online. Let’s take a real time case at this point. You want to sell-off or clear any perishable products end of the day. What would you do? You might want to consider a price drop for those products. How do you let maximum people know of it? O2Onow, gives you the handy real-time updating, real-time notifications support etc. Imagine him doing all of these and many more just from his smartphone!! Now, we are talking digital! isn't it? 

O2Onow, lets anything and everything about your store be managed, advertised, marketed and connected to the consumer in need!!

That’s O2Onow for your store and for your consumer!!